Roof East
Launched in June 2014, Roof East is a rooftop bar, events space and open-air cinema, located on a formerly disused car park roof overlooking the Queen Elizabeth Olympic Park. Each year, Roof East hosts a wide variety of cultural events, from film premières, dance performances to family activities during the school holidays and community engagement programmes.
Roof East content
Before
After
"This once-empty rooftop parking lot has been transformed into Stratford’s place to be” The Washington Post
Described as London’s biggest outdoor playground, Roof East offers a wide range of things to do. From firm favourites to new launches, these included:
- Three bars serving beers, cocktails and non alcoholic drink
- Outdoor Cinema: screening old classics and new release
- Games: crazy golf, batting cages, lawn bowls, archery, karaoke
- Private Hire areas: offering spaces for birthday celebrations, office parties and team building activities
Seating area
Open-air cinema
"Roof East guys have done a great job of turning this unusual venue into one of the most comfortable and fun-loving in East London" Evening Standard
Each year, Urban Space collaborates with Local Authorities, organisations and community groups to provide local residents with free events, activities and employment opportunities. These have included:
- Free monthly cinema screenings for local residents
- Free summer sports activities for kids and families during summer holidays
- Free daytime family events on weekends: painting, crafts, jenga championships
- Employment opportunities through Newham Workplace programme
Free games
Premium games
"The best rooftop bar in London? When I made it my mission to visit as many as possible, I would not have expected my favourite to be on top of the old shopping centre in Stratford." The Guardian
Roof East is a hub for cultural and arts activity, hosting a variety of special events every year. Past events include:
- Exclusive “Hotel Transylvania 3” UK première in collaboration with Sony Pictures with special guests: Emma Bunton and Keith Lemon.
- UK première of “Gizmo” by Nike SB, a tribute to renowned skateboarder Elissa Steamer. The film featured an all-star female cast, and It was filmed over the course of a year and followed female skaters in all corners of the world from North America, China, Europe, and Australia.
- “East Wall Warm Up” dance performance produced by East London Dance and Hofesh Shechter Company, commissioned and presented by Historic Royal Palaces
Rooftop overview
Private Hire area